New lessons every Friday ~ Join the email list for updates!
🚀
New lessons every Friday ~ Join the email list for updates! 🚀
Helping motivated artists grow skills, generate income, and gain behind the scenes insights into the business of art
A free learning center for artists who want to turn their art into real products, real sales, and a sustainable creative business
You are not bad at art. You were never taught the business.
You can be doing everything right creatively and still feel stuck when it comes to money. You are posting, making, and trying, but income feels random and unpredictable. That is not because you are failing. It is because no one taught you the systems behind selling art.
You might feel like:
You have an audience but no idea how to monetize
You sell sometimes but it feels inconsistent
You do not know what to make next
You are tired of guessing
The Launchpad shows you how to build a real art business that works on purpose.
What the Launchpad is:
The SleepyHead Art Business Launchpad is a growing library of free video lessons, worksheets, and resources that show you how a real product based art business works.
You will see the full process behind branding, product development, manufacturing, pricing, wholesale, and online sales using the same workflows I use in my own business.
There are no paywalls and no gated content. This is an open learning center you can come back to anytime.
Who it is for:
This is for
Artists
Product based creatives
People who want steady income from their work
Anyone who wants to turn their art into real products
This is not for
Get rich quick schemes
Passive income or no effort business models
People who do not want to make or sell things
What you will learn:
Inside the Launchpad you will learn how to build a real product based art business from the ground up. That includes finding your niche, developing products, getting them manufactured, pricing them for profit, and selling them both online and through shops.
You will also learn how to set up your website, manage orders and shipping, and create marketing systems that help your business grow in a way that feels sustainable instead of exhausting.
Hi, I’m Kelly and I draw things!
I’m an illustrator and the owner of Kelly Latham Art, a cute and functional stationery and gift brand sold in shops around the world. I design things like bookmarks, stickers, notepads, and gifts, and I also run the full business behind them, from manufacturing and pricing to wholesale, inventory, and fulfillment.
I did not set out to be an entrepreneur. I started by simply making things and selling them, and over time I built systems that let me grow without burning out. The Launchpad is me sharing those real behind the scenes systems openly so other artists can have a clearer, less stressful path.
I made everything free because most artists never get access to this kind of real business education, and I believe creative people deserve better tools to build sustainable careers without gatekeeping, judgement, or surprise paywalls.
Why this works:
Everything in the Launchpad comes from running Kelly Latham Art in the real world. These are not theories or recycled internet advice. These are the same workflows I use to design products, price them, sell to shops, ship orders, and grow my business.
You are learning from an artist who is actually doing this.
How to use the Launchpad:
Start at the first lesson.
Watch at your own pace.
Apply what you learn to your own business.
Come back whenever you need a refresher or a next step.
There is no schedule you have to keep up with. This is here for you when you are ready.
Optional Support
Launchpad First Class on Patreon is a $5 per month add on for artists who want early access and monthly QnA around the Launchpad. It is completely optional and helps support the creation of new lessons.
Inside Launchpad First Class you get:
Early access to all Launchpad lessons, worksheets, tutorials, and templates
New videos a full week before public release
Monthly QnA video calls with the creative business community
The ability to support the creation of new Launchpad content
This keeps all Launchpad lessons free and open, while giving you a place to connect with other artists if you want more support.
What the Internet is Saying:
“This is artist admin done right ✨”
— Google Workspace on TikTok“This has helped a lot, thank you for your time. I definitely took notes and will be using this for my work. The fact that you gave good examples/detail examples helped me a lot. I need literal explanations and I'm sure others will appreciate this as well. I'll be signing up for your January information!! ❤️ 🙏🏿🙌🏿”
— ButITriedTho“ As someone who wants to start her own side business - THANK YOU FOR NOT GATEKEEPING 😭🥹❤️”
— TricePicsArt