SleepyHead Art Business Launchpad 🚀

Welcome to the Launchpad

Each section is organized by topic. Open a lesson, watch the video, and scroll down to access the worksheets, links, and extra resources for that lesson.

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Who’s behind the Launchpad?

A smiling woman outside surrounded by colorful, animated stars and a small cartoon circle with a girl sleeping and a black cat.

Hi, I’m Kelly and I draw things!

I’m an illustrator and the owner of Kelly Latham Art, a cute and functional stationery and gift brand sold in shops around the world. I design things like bookmarks, stickers, notepads, and gifts, and I also run the full business behind them, from manufacturing and pricing to wholesale, inventory, and fulfillment.

I did not set out to be an entrepreneur. I started by simply making things and selling them, and over time I built systems that let me grow without burning out. The Launchpad is me sharing those real behind the scenes systems openly so other artists can have a clearer, less stressful path.

I made everything free because most artists never get access to this kind of real business education, and I believe creative people deserve better tools to build sustainable careers without gatekeeping, judgement, or surprise paywalls.

FAQs

  • Yes. All Launchpad lessons are free and open to everyone.

  • No. This is built for artists at any stage.

  • New lessons are added every Friday.

  • Yes. Join the email list for updates here.

  • No. Patreon is completely optional.

  • Start with Lesson 1: Launchpad Introduction here.