SleepyHead Art Business Launchpad 🚀
Welcome to the Launchpad
Each section is organized by topic. Open a lesson, watch the video, and scroll down to access the worksheets, links, and extra resources for that lesson.
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1.1 Launchpad Intro
This free art business program helps artists turn their art into real income through products, wholesale, and smart systems. SleepyHead Art Business Launchpad walks you through every step.
This free art business program helps artists turn their art into real income through products, wholesale, and smart systems. SleepyHead Art Business Launchpad walks you through every step.
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1.2 Resource List
My resource list contains everything I use to run my art business. Links to manufacturers, art supplies, inventory tools, in person event set up items, e-commerce essentials, and more.
My resource list contains everything I use to run my art business. Links to manufacturers, art supplies, inventory tools, in person event set up items, e-commerce essentials, and more.
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All my favorite art business reads, podcasts, and more.
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Take a look at your existing art work to determine themes, styles, and more.
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2.2 Find Your Products
Figure out what products you should make that naturally fit your art and audience.
Figure out what products you should make that naturally fit your art and audience.
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2.3 Identify Your Customer
Determine who is naturally attracted to your artwork for easier marketing and more sales.
Determine who is naturally attracted to your artwork for easier marketing and more sales.
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2.4 Clarify Your Focus
Hone in on best sellers, consistent themes, and overall cohesion in your products and artwork.
Hone in on best sellers, consistent themes, and overall cohesion in your products and artwork.
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3.1 - Your Brand Direction
This lesson helps you identify what makes your art and products different so people know what to expect when they see your work. You will define your niche, brand personality, and purpose so every idea you create fits into a clear and recognizable business.
This lesson helps you identify what makes your art and products different so people know what to expect when they see your work. You will define your niche, brand personality, and purpose so every idea you create fits into a clear and recognizable business.
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3.2 - Naming Your Business
This lesson walks you through how to choose a clear, memorable brand name that actually fits what you make and who you are selling to. You will learn how to avoid common naming mistakes and how to pick something you can confidently grow with over time.
This lesson walks you through how to choose a clear, memorable brand name that actually fits what you make and who you are selling to. You will learn how to avoid common naming mistakes and how to pick something you can confidently grow with over time.
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3.3 - Brand Visuals
This lesson helps you choose simple, consistent visuals for your brand like your logo, colors, fonts, and imagery without getting overwhelmed by design rules. You will learn how to use what you already have to create a look that makes your business recognizable across every platform.
This lesson helps you choose simple, consistent visuals for your brand like your logo, colors, fonts, and imagery without getting overwhelmed by design rules. You will learn how to use what you already have to create a look that makes your business recognizable across every platform.
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4.3 - Scanning Art
Learn how to scan traditional artwork properly so you can turn drawings on paper into clean, high resolution digital files ready for editing, printing, and products.
Learn how to scan traditional artwork properly so you can turn drawings on paper into clean, high resolution digital files ready for editing, printing, and products.
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From Too Many Products to a Focused Stationery Brand | OneBluePlatypus
In this live strategy session, Kelly works with Emily of OneBlue Platypus to narrow product focus, refine pricing, and build a clearer stationery centered brand. The conversation covers letting go of off brand products, testing notepad designs, preparing for wholesale, and making practical decisions that support sustainable growth.
This session is a real world example of how Launchpad frameworks can be applied to an evolving art business.
In this live strategy session, Kelly works with Emily of OneBlue Platypus to narrow product focus, refine pricing, and build a clearer stationery centered brand. The conversation covers letting go of off brand products, testing notepad designs, preparing for wholesale, and making practical decisions that support sustainable growth.
This session is a real world example of how Launchpad frameworks can be applied to an evolving art business.
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From Scattered Marketing to a Wholesale Strategy | Luminis Soul Studios
In this live strategy session, Kelly works with Christa of Luminis Soul Studios to move from scattered marketing efforts to a focused wholesale strategy, covering marketing priorities, product selection, and building the systems needed to approach retailers with confidence.
In this live strategy session, Kelly works with Christa of Luminis Soul Studios to move from scattered marketing efforts to a focused wholesale strategy, covering marketing priorities, product selection, and building the systems needed to approach retailers with confidence.
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Organizing an Art Business with SKUs, Inventory, and Email Strategy | KalakaTx
In this strategy call, Liz of KalakaTx shares how she is growing a digital art business centered on Spanish language and cultural themes while balancing multiple sales channels. We dive into practical systems for SKUs, inventory tracking, email marketing, and refining a product line so the business is easier to manage and ready to grow.
In this strategy call, Liz of KalakaTx shares how she is growing a digital art business centered on Spanish language and cultural themes while balancing multiple sales channels. We dive into practical systems for SKUs, inventory tracking, email marketing, and refining a product line so the business is easier to manage and ready to grow.
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Who’s behind the Launchpad?
Hi, I’m Kelly and I draw things!
I’m an illustrator and the owner of Kelly Latham Art, a cute and functional stationery and gift brand sold in shops around the world. I design things like bookmarks, stickers, notepads, and gifts, and I also run the full business behind them, from manufacturing and pricing to wholesale, inventory, and fulfillment.
I did not set out to be an entrepreneur. I started by simply making things and selling them, and over time I built systems that let me grow without burning out. The Launchpad is me sharing those real behind the scenes systems openly so other artists can have a clearer, less stressful path.
I made everything free because most artists never get access to this kind of real business education, and I believe creative people deserve better tools to build sustainable careers without gatekeeping, judgement, or surprise paywalls.
FAQs
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Yes. All Launchpad lessons are free and open to everyone.
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No. This is built for artists at any stage.
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New lessons are added every Friday.
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Yes. Join the email list for updates here.
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No. Patreon is completely optional.
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Start with Lesson 1: Launchpad Introduction here.