This free art business program helps artists turn their art into real income through products, wholesale, and smart systems. SleepyHead Art Business Launchpad walks you through every step.

My resource list contains everything I use to run my art business. Links to manufacturers, art supplies, inventory tools, in person event set up items, e-commerce essentials, and more.

All my favorite art business reads, podcasts, and more.

Take a look at your existing art work to determine themes, styles, and more.

Figure out what products you should make that naturally fit your art and audience.

Determine who is naturally attracted to your artwork for easier marketing and more sales.

Hone in on best sellers, consistent themes, and overall cohesion in your products and artwork.

This lesson helps you identify what makes your art and products different so people know what to expect when they see your work. You will define your niche, brand personality, and purpose so every idea you create fits into a clear and recognizable business.

This lesson walks you through how to choose a clear, memorable brand name that actually fits what you make and who you are selling to. You will learn how to avoid common naming mistakes and how to pick something you can confidently grow with over time.

This lesson helps you choose simple, consistent visuals for your brand like your logo, colors, fonts, and imagery without getting overwhelmed by design rules. You will learn how to use what you already have to create a look that makes your business recognizable across every platform.

Learn how to check your artwork for print readiness by reviewing resolution, canvas size, and color mode to avoid blurry prints, color issues, and costly mistakes

Learn how to decide if your artwork is product ready using a simple test, along with practical improvements that strengthen your designs without comparing yourself to others.

Learn how to scan traditional artwork properly so you can turn drawings on paper into clean, high resolution digital files ready for editing, printing, and products.

Create clean, high quality photos of your artwork using a light box, with simple setup and lighting techniques that make your images ready for editing, printing, and products.

Capture clean, accurate photos of your artwork using natural light, with simple setup and positioning techniques that make your images ready for editing, printing, and products.

Learn how to clean up and prep your art scans in Photoshop so they’re ready for products without over-editing your original work.

Learn how to quickly edit photos of your artwork on your phone so they look clean and professional. These simple adjustments help your art show up clearly on social media, portfolios, and products.

Print on demand lets you sell your art without inventory, but it comes with tradeoffs in profit and control

Learn what handmade and DIY products are, how they work for an art business, and what to consider before deciding if making products by hand is the right fit for you.

Learn how to find manufacturers for your art products, compare your options, and spot red flags before placing an order so you can choose a production partner with more confidence.

In this live strategy session, Kelly works with Emily of OneBlue Platypus to narrow her product focus, refine pricing, and build a clearer stationery centered brand. They talk through off brand products, notepad testing, wholesale prep, and practical decisions for sustainable growth.

In this live strategy session, Kelly works with Christa of Luminis Soul Studios to move from scattered marketing efforts to a focused wholesale strategy, covering marketing priorities, product selection, and building the systems needed to approach retailers with confidence.

In this strategy call, Liz of KalakaTx shares how she is growing a digital art business centered on Spanish language and cultural themes while balancing multiple sales channels. We dive into practical systems for SKUs, inventory tracking, email marketing, and refining a product line so the business is easier to manage and ready to grow.

If your art feels scattered or isn’t connecting with customers, this strategy call shows how to narrow your focus, build a clear brand, and turn your work into products that sell.

In this strategy call, I sit down with Kaya from WhimsiKya Arts, an artist creating fantasy and space inspired products, to talk through how to simplify her art business and make clearer decisions around pricing, products, audience, and content.

Don’t miss out!