From Character Commissions to Bookish Products

Live Strategy Call with Anna Leigh

In this live strategy call, I sit down with Anna Leigh, a bookish illustrator who creates custom character art for indie authors, to figure out how her commissions, author brand, and product ideas can work together without pulling her in too many directions. We talk through book first, commission first, and product first paths, then narrow her product ideas around romance, spicy romance, and fantasy readers into a more focused starting line of bookmarks, journals, and stickers.

In This Strategy Call, You’ll Learn

  • How to decide between a book first, commission first, or product first direction

  • How to narrow broad themes like romance, spicy romance, and fantasy into clearer product ideas

  • How to choose starter products based on your audience, art style, and capacity

  • Why bookmarks, journals, and stickers made the most sense as Anna Leigh’s starting product line

  • How to test product ideas before launching so you are not making everything at once