From Too Many Products to a Focused Stationery Brand | OneBluePlatypus

From Too Many Products to a Focused Stationery Brand

Live Strategy Call with One Blue Platypus

If your product line feels scattered, it can be harder for customers to understand what you actually sell. In this strategy call, Kelly works with Emily Kelton of One Blue Platypus to narrow product focus, simplify branding, and build a clearer stationery centered business. They talk through letting go of off brand products, pricing handmade and manufactured items, preparing for wholesale, and making decisions that support sustainable growth without overcomplicating things.

This call offers a behind the scenes look at how to move from trying everything to building a focused, cohesive brand.

In This Strategy Call, You’ll Learn

• How to decide which products no longer fit your brand

• Why focus matters more than variety for stationery businesses

• How to price handmade and manufactured products with profit in mind

• When it makes sense to wait on wholesale instead of rushing into it

• How a simple website or landing page can add legitimacy

Resources + Links

• Etsy https://www.etsy.com/shop/OneBluePlatypus

• Instagram https://www.instagram.com/oneblueplatypus/

• Sign Up for Your Strategy Call https://www.sleepyheadlaunchpad.com/strategy

• Resource List https://docs.google.com/document/d/1sHE2adSTgbRgDsLZUpQCWP5uwkthD0v2h529anW5lbM/edit?usp=sharing

  • Heavy Duty Paper Cutter https://amzn.to/49qh1ed *

  • Heavy Duty Paper Cutter Blade https://amzn.to/49jZqEK *

  • Heavy Duty Paper Cutter Guard https://amzn.to/49lzpF2 *

  • Sticker Stand https://amzn.to/42OnHQQ *

  • Clear Displays Wooded 4 Tier Display https://cleardisplays.com/by-use/books/plywood-display-four-tier-4928/

  • Bamboo Dish Rack for Prints https://amzn.to/49mMgXv *

  • Square Card Reader (Lightning Connector iPhone) https://amzn.to/3ULdbrJ *

  • Square Card Reader Headphone Jack https://amzn.to/49IlPLU *

  • Square Chip and Tap Card Reader https://amzn.to/49HJ9cD *

• Proof to Product's Paper Camp by Katie Hunt https://www.prooftoproduct.com/papercamp

• Proof to Product’s LABS by Katie Hunt https://www.prooftoproduct.com/labs

* Some of these links are affiliate links to support my work 😊♥️