3 - Brand Identity
IN THIS LESSON: Start by downloading the worksheet, then watch the video and use it to follow along and apply what you are learning before moving on to the next lesson.
Your Brand Direction - How to Decide What Your Art Business Is Really About
In this lesson, I show you how to define what your brand stands for, who your art is for, and what makes your work different so every product you create fits into a clear business direction. This helps you stop guessing what to make and start building a focused, recognizable art brand.
👇 What you’ll learn in this video
• How to set a clear direction for your art business
• How to identify what makes your work unique
📖 Further Research for this Topic:
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen https://amzn.to/4sGrSdY
